Sessions
Tuesday, June 2

8:00am - 12:00 pm: Preconference
2015 Jurisdiction 11 (J11) Home Health Medicare Workshop Series – The Golden Years – Medicare at 50!
This workshop is designed for home health providers and their staff to equip them with the tools they need to be successful with Medicare billing, coverage and documentation requirements. This workshop will provide insight for home health agency staff at all levels. Palmetto GBA will provide information related to the most common errors identified through a variety of data analysis and some hints and tips on the reasons why these errors occur. Palmetto GBA’s ultimate goal is to have educated and astute providers who know how to accurately and skillfully apply the information they learn to their documentation and billing practices! Speakers: Palmetto GBA Staff (4.00 clock hours Administrator/alternate; 4.00 contact hours continuing education for nurses)

Home Health Topics:
• Statistics
       Length of Stay (LOS)
       Disbursement
• Review Findings – Palmetto GBA and CERT Reviews
• Improving Your Practice
       Health Information Supply Chain (HISC)
• Home Health (HH) Plans of Care (POCs)
       Diabetes and the Home Health (HH) Benefit
• Medicare Program Changes for 2015
       Reporting Principal Diagnosis Code(s)
    - Etiology vs. Manifestation codes
• Data Analysis
       Appeals
       Provider Contact Center (PCC)
       Claims
• Tying It All Together
       Define, Measure, Analyze, Improve, and Control
       (DMAIC) Process
• Provider Resources

Note: CMS requires that Medicare contractors track all educational activities, which consists of capturing the provider’s six-digit Provider Transaction Access Number (PTAN) and National Provider Identifier (NPI). Attendees are asked to be prepared to provide this information when they attend the workshop.

1:30 - 3:00 pm: Keynote
The Transformational Journey: Guideposts for Our Future - Presented by Mary Ann Christopher
The Opening Keynote will create the inspirational vision for the home and community based industry at this time of transformation within health care. The fundamental premise will suggest a future system in which the cross continuum sector from payor to grassroots provider is virtually aligned around a common commitment to patient centered, community centric care. A call to action will be sounded to providers in the home and community based space to embrace the principles of population health, cross continuum partnership, disruptive innovation, consumer engagement,  evidence based practice, workforce development and interprofessional teams. A roadmap for our imagined future destination will be traversed in this 60 minute provocative opening session.  (1.00 clock hours Administrator/alternate; 1.00 contact hours continuing education for nurses)

3:15 - 4:30 pm: General Session
Branding for Success in Healthcare Transformation

Transforming your organization is critical in this post Affordable Care Act environment. Value Based Purchasing, Bundling, and Accountable Care Organizations will seek out and vet providers that use metrics to drive evidence based practice. But unless you brand your organization well your potential partners may just see you as one more home health agency to weed out. Attendees will hear the latest on market analytics, information on population health and home health quality indices. Speaker: Nils Bunde, Brainforest (1.25 clock hours Administrator/alternate; 1.25 contact hours continuing education for nurses)

Wednesday, June 3

8:30 - 9:30am:  General Session
Diversifying Revenue Sources for Increased Stability

This program will provide insight to strategies associated with diversifying an organization's revenue models. There are many things to consider as you evaluate alternative programs - from understanding your demographics to the financial feasibility of a particular revenue diversification.  There is one thing for sure: there is no cookie cutter approach to the right revenue diversification strategy. The program will help participants recognize the importance of revenue diversification in home care and hospice. Participants will better understand methods for evaluating opportunities for revenue diversification, and identify steps needed to plan and implement a diversification into new lines of home care business. Speaker: Mark Sharp, CPA, BKD (1.00 clock hour Administrator/alternate; 1.00 contact hour continuing education for nurses)

9:45 - 11:00am:  Concurrent Sessions

1a. Medicare’s Bundling Initiative: A Window into Value-Based Transformation

Medicare’s bundled payments initiative is a window into the new reality of transforming payments from rewarding volume to value. Bundling creates powerful incentives to change referral patterns and reshape care delivery with an episodic mindset. Home health providers can play an important role in this initiative and those that fail to grasp the nature and speed of this transformation may be left on the outside looking in as networks are narrowed and expectations about improved outcomes at lower cost rapidly evolve. This session will cover: bundling basics and timeline, differing roles for post-acute providers under bundled payments, importance of care redesign and effective partnership strategies, including gainsharing. Participants will come away from this session with the understanding and motivation to prepare your organization as bundling grows rapidly in 2015. Speaker: Brian Ellsworth, MA, Health Dimensions Group (1.25 clock hours Administrator/alternate; 1.25 contact hours continuing education for nurses)

1b. Innovations Across the Continuum, Lessons Learned Through The Illinois Homecare & Hospice Council MOOC
This session will describe how palliative care can be utilized across the continuum to provide innovative care to patients who face serious or chronic illness.  IHHC along with key partners developed a Massive Open Online Course (MOOC) to educate viewers on the concept of palliative care and approaches to manage targeted patient populations.  The One Patient One Team MOOC explores how palliative care can improve integration while positively impacting symptom management, readmissions, and disparities of care.  Learn how palliative care concepts can lead a major paradigm for care coordination in your organization and impact the quality of life for your patients and their families. Speaker: Cheryl Meyer, MS, RN, PHCNS-BC, President, Illinois Homecare & Hospice Council, Director of Clinical Excellence, Advocate at Home (1.25 clock hours Administrator/alternate; 1.25 contact hours continuing education for nurses; 1.25 SWCEUs)

1c. ICD-10- Are You Ready for the Transition?
Health care providers across the United States will transition to the ICD-10 CM coding system on Oct. 1, 2015. Progressive home health and hospice providers have been preparing for over a year. The effort necessary to complete this major undertaking is not for the faint of heart. Join Jennifer Warfield as she provides helpful tips in protecting your agency from the surge of ICD-10. Learn how to properly prepare your agency for a successful ICD-10 implementation and ultimately avoid hazardous coding conditions. Speaker: Jennifer Warfield, RN, BSN, HCS-D, COS-C, PPS Plus Software (1.25 clock hours Administrator/alternate; 1.25 contact hours continuing education for nurses)

1d. Customer Service Strategies that Keep Clients Coming Back

Dazzle your clients and their families with better customer care, and you will be astonished how fast your agency attracts new business and keeps loyal customers coming back for more.  Attend this session to get tips for improving client care by keeping wait times down, being more responsive, ironing out scheduling kinks and rewarding loyalty.  Plus find out how to create a more enjoyable experience on your website that will make a memorable first impression. Speaker: Bob Roth, OneOnOne (1.25 clock hours Administrator/alternate; 1.25 contact hours continuing education for nurses)

1:00 - 2:30pm:  Concurrent Sessions

2a. Hospice and Homecare Practices That Will Get You Investigated: Hot Button Issues for the Department of Justice

Health care fraud continues to be a top priority for the Department of Justice. Nationwide there are nine Medicare Fraud Strike Forces using data analysis techniques to uncover fraud. This program will discuss the types of activities by home health and hospice providers that the DOJ is focusing upon and will provide steps a provider can take to reduce the risk that it will become a target. Finally, it will discuss steps that a provider can take in the event it finds that it is the target of a DOJ investigation. Speakers: Denise Leard, JD, Brad Howard, JD, Brown & Fortunato (1.50 clock hours Administrator/alternate; 1.50 contact hours continuing education for nurses; 1.50 SWCEUs)

2b. Perfecting Performance Improvement
CMS is actively transforming from a passive player to an active purchaser of home health care. Unfortunately, agencies often use length of stay or discharge dates to measure outcomes. As a result, CMS is putting forth efforts to pay for high quality, cost-effective care. Agencies must be able to monitor and decipher the information from their outcome reports in order to stay competitive. Additionally, Jennifer will discuss the publication of the new star ratings, which are set to post on the Home Health Compare website as early as July. Join Jennifer Warfield, PPS Plus Software’s Education Director, for an informative presentation describing ways your agency can improve its overall performance. (1.50 clock hours Administrator/alternate; 1.50 contact hours continuing education for nurses)

2c. Compensation Models in Home Health
This session describes the most commonly used compensation models in home health and the inherent incentives and unintended consequences of each. Wage and hour risks are reviewed for each model as well as strategies for minimizing risks. Providers will explore their own compensation model and the barriers to desired outcomes. There will be discussion that will help providers to decide the model that best aligns staff and agency incentives. Speaker: Karen Vance, OTR, Baird Kurtz and Dobson (1.50 clock hours Administrator/alternate; 1.50 contact hours continuing education for nurses)

2d. Master Marketing Plans That Attract New Clients
This presentation will help agencies develop a marketing plan that fits their business and assists them in understanding the ins-and-outs of how to market, who to market to and when to market in the private duty and/or home health industries. With Bob’s step-by-step marketing process, attendees will learn the best methods for developing a marketing plan that fits their unique business needs and for setting up and delivering the most effective marketing budget for their company. Bob will review the methods of “fishing in a barrel” vs. “fishing in the ocean” when pursuing marketing opportunities. Through specific tools directed at target audiences, individuals will see the marketing success of Cypress HomeCare Solutions, ranked the #1 home care agency in Arizona. Speaker: Bob Roth, OneOnOne (1.50 clock hours Administrator/alternate; 1.50 contact hours continuing education for nurses)

2:45 - 4:00pm:  Concurrent Sessions

3a. Preparing For the External Contractor Review – Redux! Better Today Than Yesterday? Will You Survive Tomorrow?

Medical review of documentation is getting much more sophisticated! Documentation is the government’s favorite way to stop payments. More than five audit entities work diligently to get results, leaving providers exhausted, worried, and financially drained. Just as agencies felt they had made progress on documentation and appeal processes, CMS and Congress are raving over stories of billions of dollars recovered by CERTs, MACs, ZPICs, SMRCs, and RACs. The “more is better” philosophy continues to drive the audit process. The evidence also shows that CMS and contractors will fight overturning of denials all the way to ALJ hearings when these begin again.  “Position Papers,” successfully introduced by one of the ZPICs at the ALJ, are now part of the arsenal that other Contractors may use at future hearings. CMS is now training auditors how to defend at the ALJ process!  This presentation is aimed at forward thinking home health administrators, directors, therapists, and clinicians who will handle home health documentation reviews in the future.  The CMS improper payment philosophy will be covered as well as how CMS is using contractors to design new ways to meet the objectives. CERT, RAC, and MAC findings will be reviewed. Attendees will learn of the auditors’ changes in focus over the past two years, specific areas of denial, and tips and tools to educate and track performance in high risk areas.  Finally, attendees will receive a step-by-step appeal process that starts the battle before a denial can be assessed.  The session is jam packed with news, views, and strategies to help defend good care so you can keep payment for the care you delivered!! Speaker: Jan Spears, MJS & Associates (1.25 clock hours Administrator/alternate; 1.25 contact hours continuing education for nurses)

3b. Bridging the Multi Provider Communication Gap Via Technology & A True EHR

Communication among providers about a patient can be difficult without a central repository for patient data. Lack of information can lead to errors or omissions in treatment, resulting in readmissions to the hospital or long-term care facility as well as additional costs to the current and future payment models. This program will give you insights on past and current federal legislation developed to foster the communication among providers regardless of their individual preference for an EMR system, how most state Health Information Exchanges are organized and funded, as well as resources available to effective take advantage of this technology today.  Also, how is this information protected from privacy invasion and what steps do individual providers and states take to insure protection of data. Speaker: Mike Deck, HealthCare Synergy, Inc. (1.25 clock hours Administrator/alternate; 1.25 contact hours continuing education for nurses; 1.25 SWCEUs)

3c. M&A Update for Home and Hospice Care Agencies
The home health and hospice markets have provided an interesting history in mergers and acquisitions over the past two decades. Attendees will learn about that history and get the latest information about today’s M&A environment for home health and hospice. Speakers will analyze two significant healthcare acquisitions currently in progress while explaining the valuation process for home health. This session will cover the impact of Medicare changes, reimbursement, audits, fraud and abuse, managed care, Face to Face, and ACOs. Participants will hear an analysis of the Gentiva acquisition by Kindred, Encompass by Health South, analysis of performance for Almost Family, and discussion of key factors affecting the market today. Speakers: Don Cummins, Founder, Joe Lynch, Partner, Stoneridge Partners  (1.25 clock hours Administrator/alternate; 1.25 contact hours continuing education for nurses)

3d. Star Rating System- What Does This Mean for Home Health?
CMS and the Medicare program will soon begin rating Medicare home health agencies using a "star rating" system. CMS has rated Medicare Advantage plans using a similar system for many years. This session will review basics of the new system, compare and contrast features of the Medicare plan and home health rating systems, and note similarities between the two systems and issues Medicare plans have raised with certain aspects of the star ratings methodology. Speaker: Rhys Jone, MPH, Amerigroup  (1.25 clock hours Administrator/alternate; 1.25 contact hours continuing education for nurses)

Thursday, June 4

8:30 - 10:00am: General Session
Healthcare’s Future - Not Just Closer to Home – But Care at Home
“To deliver transformational healthcare, we need to move beyond the current model of traditional settings, and acknowledge that for many sick, mainly older people, the home is where they need to be treated and where they feel safe.” A KPMG executive expressed the organization’s view of care at home at a recent international event. Legacy health systems recognize that the traditional acute care model is fading, they must make the leap to care at home and in the community. Maureen Spivack, Managing Director and co-Head of the Healthcare Group at KPMG Corporate Finance LLC, draws on over 20 years of healthcare investment banking experience with providers and payers to discuss the current transformation of our nation’s healthcare system.  The industry is experiencing an unprecedented level of convergence.  Healthcare systems have been forced to seek out new approaches to better define their value and deliver care in the most cost effective manner. Ms. Spivack will focus her remarks on how convergence along the care continuum is impacting and creating opportunities for care at home and in the community. Speaker: Maureen Spivack, KPMG Corporate Finance LLC (1.50 clock hours Administrator/alternate; 1.50 contact hours continuing education for nurses)

10:15 - 11:45am: Closing General Session
Washington, DC Update- What’s Changing and How Fast?
Healthcare is evolving rapidly. Population health, chronic disease management, value based purchasing, and care transitions are no longer just buzzwords for researchers, academicians, and policy-wonks. CMS is driving healthcare transformation with new payment models, incentives, penalties, and massive benefits integrity oversight. Tracey Moorhead, President and CEO of the Visiting Nurse Association of America, has been engaged in Medicare policy for almost 15 years, with 10 years in the post-acute sector. Ms. Moorhead will enlighten attendees on the latest in Washington, D.C. The rural add on, the Strategic Growth Rate (SGR) or Doc Fix and how it impacts home care and hospice. She will share the latest on the Affordable Care Act and what the next five years holds for provides of care at home. Tracey has spent most of her career on Capitol Hill, advocating for the aged and care at home. Speaker: Tracey Moorhead, President, CEO, Visiting Nurse Associations of America (1.50 clock hours Administrator/alternate; 1.50 contact hours continuing education for nurses)

General Session - Hangin’ Tough - Gaining a Seat at the Health Care Table
Barbara McCann, Chief Industry Officer at Interim Healthcare, sees the big picture for healthcare and homecare. Barbara will help attendees gain a better understanding of home care’s place within a changing healthcare environment. In this session you will discover opportunities that ensure home care’s seat at the table as a vital player, and an effective voice. Prior to joining Interim Barbara was executive director of accreditation, plan performance, and clinical management alliances at the Blue Cross Blue Shield Association.  She designed and implemented the association’s first national medical management alliance with the American Geriatrics Society, and created the Blue Cross Blue Shield national performance database, including HEDIS, and the first HMO report cards for national accounts.  She has also held positions with Caremark and was director of home health and hospice accreditation at Joint Commission. Speaker: Barbara McCann, Interim HealthCare (1.0 clock hour Administrator/alternate; 1.0 contact hour continuing education for nurses)




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